Website, promo video, product design & QA
MODOCWebsite and promo video built · QA, product design and marketing on the product (opens in a new tab)
Software used at Olympic and FIFA-level events all across the world.
“Johnny, you are a f***ing wizard 😃 I’m absolutely blown away by both, the website and the video!!”
“Awesome, awesome, awesome 👏”
“Thank you, thank you, thank you! AMAZING work on all aspects, website, video(s) and app design! I couldn’t be happier”
The situation
MODOC is specialised anti-doping software used at Olympic and FIFA-level events. As the product carried serious operational weight, the public face had to match that seriousness for international buyers and partners.
Why it mattered
When a specialised B2B product looks thinner than the work behind it, prospects and partners cannot quickly judge whether it is credible enough for regulated, high-stakes environments. Clarity and trust become the bottleneck—not the capability of the software.
What we changed
- I rebuilt pwc-modoc.com as a full brand overhaul and website so the product’s scope and seriousness could be understood without prior insider knowledge.
- I shaped a stronger visual identity and a clearer page structure around what the product actually does and for whom — not a generic software template. I also made the promo film.
- On the product itself I did quality assurance (three years), product design across the backoffice and DCO mobile app, and marketing — release-note standards and marketing creative — so the public site and the product spoke with one voice. I did not build the MODOC platform.
The result
MODOC now has a live international website and brand presentation that carries the weight of software used at major global events. The client team’s reaction to the website and video speaks for itself.
